From the beginning, our mission has been to create high quality garments in the most responsible and ethical way. We therefore integrate sustainability into everything we do, making deliberate decisions about who we work with, how we work & what materials we use.
We work closely with our suppliers to source only the best raw materials, grown or produced in ways that do not harm people, animals or the environment. We exclusively use 100% GOTS certified organic cotton from India, recycled polyester from China and other sustainable materials such as Modal®.
Our supply chain is certified by various independent bodies and standards. Each of these certifications demonstrate that we are working towards building healthy environmental practices and greater respect for the planet, every step of the way. We also encourage our Dealers to implement GOTS Certified printing techniques which use non-harmful inks and sustainable production methods. So that we can affirm that our finalized, decorated garments are 100% fully sustainable.
Using recycled cotton already saves precious resources when compared with virgin organic cotton. And when compared with virgin conventional cotton, the savings are even greater – every kilo of recycled yarn corresponds to a saving of 20,000 litres of water, 200 grams of pesticides and fertilisers, 2.7 grams of dyes and chemicals, as well as reduced energy use and CO2 emissions.   
We know there is no magic formula for achieving sustainability, but we sure enjoy coming up with new, innovative ways of working to have a positive impact on people and the Planet. From subsidizing fair-priced grocery shops in our partner factories, to recycling fabric waste and co-funding electric bikes for our HQ staff, we’re constantly developing new ideas to make a difference.
The characteristics and colour of cotton plants can vary slightly depending on factors like weather and soil conditions, as well as on the timing of the cotton harvest. Our garments can reflect these subtle differences, carrying the story of the cotton they are made from.